- +67%
Higher Display CTR
A multi-market programmatic programme designed to strengthen audience relevance through first-party data activation and continuous optimisation. By integrating CRM and CDP audiences into the programmatic ecosystem, the programme improved engagement while creating a scalable framework for enterprise media activation.
About Global Enterprise Software Company | EMEA
One of the world’s leading enterprise open-source software providers operates a complex, always-on marketing ecosystem spanning multiple products, regions and campaign objectives.
Programmatic advertising formed a core part of its demand generation strategy, supporting thought leadership, brand awareness and lead generation initiatives across EMEA. As audience strategies matured, the focus shifted towards greater use of first-party data, improving audience quality while preparing for an increasingly privacy-conscious advertising landscape.
The challenge
Managing an enterprise programmatic programme across dozens of campaigns required balancing scale, consistency and continuous optimisation. Traditional audience targeting alone was no longer sufficient to maintain relevance, while increasing privacy expectations placed greater emphasis on first-party audience strategies.
The objective was to evolve the programmatic approach by integrating customer data from the organisation’s CDP into the DSP, improving audience quality, strengthening engagement and creating a repeatable framework that could scale across multiple campaigns and business units.
The role encompassed programme strategy, campaign planning, team leadership and performance analysis, working closely with Media, Paid Social and Demand Generation teams to ensure programmatic activity supported wider marketing objectives.
Services Used:
STRENGTH IN NUMBERS
Business impact
By increasing the use of first-party audience activation and continuous optimisation, the programme improved campaign relevance while establishing a scalable operating model for enterprise programmatic advertising.
Higher CTR
Lower Cost per Visit and per Unique Visitor
Lower CPM
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
