- +£30K
Meta-attributed revenue
To reduce reliance on seasonal trading, we introduced an always-on Meta strategy designed to maintain brand visibility, build qualified audiences and generate revenue outside the traditional winter peak. Within the first two-month pilot, Meta became a profitable acquisition channel while supporting broader business growth.
About Premium British Accessories Fashion Brand | United Kingdom
This premium British fashion accessories brand has built its reputation on quality craftsmanship and timeless design, selling predominantly through its direct-to-consumer e-commerce channel alongside a network of premium retail partners.
The challenge
Historically, paid media investment was concentrated around the brand’s busiest trading period before being paused for the remainder of the year. While this delivered strong seasonal returns, it limited opportunities to build audiences, nurture customer demand and capture sales outside the winter months.
Our recommendation was to move beyond a purely seasonal strategy by introducing always-on Meta activity supported by refreshed creative. This would keep the brand visible throughout the year, strengthen audience development and create a more sustainable platform for long-term growth while preserving efficiency during peak trading.
Services Used:
STRENGTH IN NUMBERS
Building a year-round growth engine
By activating Meta outside the traditional trading season, the business established a profitable new acquisition channel that complemented existing marketing activity. Within the first two months, the strategy generated strong commercial returns while contributing to overall business growth and creating a stronger foundation ahead of the winter season.
Meta-attributed revenue, generated during the initial two-month pilot
Meta blended across the initial two-month pilot
Total revenue growth YoY following the introduction of an always-on paid media strategy.
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
