- +139%
Revenue growth
Working alongside the internal content and marketing team, we helped accelerate the growth of this premium home hardware retailer by optimising paid media performance across the UK while supporting its expansion into the US. Through strategic planning, continuous optimisation and close collaboration, we created a stronger foundation for scalable growth across both markets.
About Premium Home Hardware Brand | United Kingdom
Operating in the premium home hardware sector, the business specialises in cabinet handles, knobs and architectural fittings for residential interiors. With a digital-first retail model and a growing international presence, it continues to combine timeless design, quality craftsmanship and exceptional customer experience.
The challenge
The business had established a presence in the UK and was delivering consistent growth through paid media across Google, Meta and Pinterest. As performance began to mature, the ambition shifted from incremental improvements to unlocking the next stage of scalable growth.
The challenge was to maximise performance within the existing media investment before increasing budgets, identifying where greater efficiency, stronger creative execution and campaign optimisation could drive additional revenue. While the account was fundamentally well managed, campaign structures, creative assets and content strategy had seen little evolution, with static imagery dominating activity and limited use of short-form video formats designed for platforms such as Reels and Stories.
Alongside improving performance in the UK, the business also wanted to establish a paid media strategy for a brand-new launch into the US, requiring a data-led approach that balanced sustainable growth, market opportunity and long-term scalability.
Services Used:
STRENGTH IN NUMBERS
Business impact
The project unlocked a stronger, more scalable approach to paid media, delivering substantial revenue growth while improving efficiency. It also created a clearer framework for ongoing optimisation, creative development and international expansion.
The outcomes of our partnership include:
Revenue growth (+£1.4M)
ROAS, up from 3.65x
Media investment
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+30 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
