- x3
Higher CTR
This pilot explored how privacy-first audience technology could provide a scalable alternative to third-party cookies. Using authenticated, telco-powered audience identifiers, the campaign demonstrated stronger engagement while validating a future-ready approach to audience activation.
About Global Premium Spirits Brand | North EMEA Pilot
One of the world’s largest premium spirits groups, with a portfolio of globally recognised brands, continues to invest in digital innovation to prepare for the future of advertising. As part of its North EMEA innovation programme, Germany was selected as the pilot market to evaluate emerging audience technologies that could support future media activation in a privacy-first ecosystem.
The pilot focused on one of the group’s flagship whiskey brands, providing an opportunity to assess how new approaches to audience targeting could help shape future digital marketing strategies across the organisation.
The challenge
As third-party cookies become increasingly unreliable, brands are facing growing challenges in reaching relevant audiences while maintaining targeting precision and access to premium publisher inventory. Evolving privacy standards and changing browser technologies have reduced the effectiveness of traditional audience targeting, creating the need for more resilient identity solutions.
The objective was to evaluate whether a privacy-first audience strategy could deliver stronger campaign performance while providing a scalable alternative to conventional cookie-based targeting.
The project focused on defining the AdTech strategy, audience design and activation of a privacy-first audience solution, validating a scalable alternative to third-party cookies while delivering stronger campaign performance.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
Higher click-through rate, compared with campaign benchmark
Higher viewability, compared with campaign average
Premium publishers domains onboarded with this ID technology
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
